Major global challenges—like AI and Sustainability—are as daunting as they are promising. Too often, companies stall because they don’t know where to begin.
Our “Where to Start” practice cuts through the complexity to pinpoint critical first steps and secure early wins. By turning uncertainty into a simple, actionable roadmap, we empower you to face these opportunities and act with clarity, enthusiasm, and decisive momentum.
Where-To-Start: what we do
Clarity Before Action: The Discipline of Pragmatic Strategy
In this article, we explore what pragmatic strategy looks like, why it matters now more than ever, and how leaders can build the muscle to practice it.
AI is Inevitable — But Where Should You Start?
In this article, we explore how to move from curiosity to commitment—and choose the AI starting point that actually matters.
Why ESG Strategies Stall — and How to Create Early Wins Instead
In this article, we explore why ESG efforts lose steam and how leaders can engineer early wins that build belief, capability, and lasting impact.
The First Step Toward AI? Pick a Problem, Not a Platform
This article explores why the smartest first move with AI is not to pick a platform—but to pick a problem. One that matters enough to rally teams, build momentum, and justify real investment.
